Premium business recognition and certification programmes under the CAN ecosystem — through the concept of Connect · Network · Grow. CAN 商务生态体系下的优质品牌认证与表彰计划 —— 理念：连接 · 对接 · 成长。
Consumers' Choice Recognition by CAN is a premium business recognition and strategic networking platform introduced under the Connect & Network (CAN) ecosystem by Majlis Tindakan Pengguna Negara (MTPN). It recognises trusted brands, outstanding businesses, entrepreneurs, SMEs and corporate organisations that have demonstrated excellence, credibility, innovation and consumer confidence within their industries.
CCA（Consumers' Choice Award）消费人认证品牌奖，是由国家消费人行动议会（MTPN）在 Connect & Network（CAN）商务生态体系下推动的品牌认证与表彰计划。该奖项旨在表彰在产品品质、诚信经营、创新发展及消费者信赖方面表现卓越的品牌、企业、创业者及中小企业，进一步提升品牌公信力、市场影响力及市场竞争力。
Through the concept of: Connect · Network · Grow理念：连接 · 对接 · 成长
To become Malaysia's leading business recognition and strategic networking platform that connects trusted brands, industry leaders, entrepreneurs and corporate organisations through innovation, collaboration and consumer confidence.
成为马来西亚领先的商业认可与战略网络平台，通过创新、合作与消费者信任，连接值得信赖的品牌、行业领袖、企业家与企业组织。
Most Trusted by Consumers最受消费者信赖
The World Consumers' Protection Chamber of Commerce (WCPCC) offers a Consumer Protection Brand Certification in Malaysia to help businesses establish credibility, demonstrate their commitment to consumer welfare, and build trust in a competitive marketplace — protecting consumers from unfair trade practices.
世界维护消费者总商会（WCPCC）在马来西亚推行消费者保护品牌认证，协助企业建立品牌信誉，展现对消费者权益的重视，并在竞争激烈的市场环境中赢得信任，守护消费者权益，共创公平市场未来。
MIPE is a recognition given to outstanding intellectual property elites in Malaysia — entrepreneurs creating businesses that contribute to their industries, and IP advisors who provide professional advice on franchising, branding, copyright and more.
MIPE 是授予马来西亚杰出知识产权精英的荣誉认可 —— 包括推动行业发展的创业者，以及在特许经营、品牌、版权等领域提供专业咨询与服务的知识产权顾问。
To create a top and exclusive recognition for IP elites, enhancing their influence and credibility, and ensuring consumers have access to professional, appropriate service.
为知识产权精英打造顶级且专属的荣誉认可，提升其影响力与公信力，并确保消费者能获得专业、恰当的服务。
To acknowledge the professionalism IP elites should have, and instil awareness of the code of ethics and best practices to enhance industry standards.
彰显知识产权精英应具备的专业素养，树立职业道德与最佳实践意识，提升行业标准。
Join the CAN recognition programmes and stand out as a trusted, consumer-endorsed brand.加入 CAN 品牌认证计划，成为深受消费者信赖与认可的卓越品牌。